Guide to Short-form Content vs Long-form Content
What is Short-Form Content?
Short-form content refers to an online content that is shorter than 1000 words. It is used to promote a website, a product, or an event. It can also be used as an educational tool to help explain a certain topic.
You can create short-form content even if you are not a writer but have some knowledge in the field. Businesses use this type of content to promote their products and services. Besides, short-form content educates your customers on how to use your products or services more effectively.
Short-form content is also great for creating short blog posts, social media posts, and short emails. If you want more information on creating high-quality content for your website(s), feel free to contact Consumer Sketch, a digital marketing company.
Why use Short-form content?
Google’s forever-changing algorithms are continually making it harder to rank high in SERPs. If you want to rank on page 1 of Google, you must be ahead of your competition and adapt to the changes quickly.
Content marketing is the most effective strategy to attract and retain customers. For this content, there are 2 main forms: Long-form content and Short-form content. Which one should you focus on? Here’s a quick introduction to each form.
Pros of Short-form Content
- Easy to understand.
- Content is easy to share.
- Easy to read on all devices – mobile, laptop, or tablets
Short-form content can be skimmed, so readers are more likely to get the information they want from each piece of writing without spending too much time reading it all in detail.
What is Long-Form Content?
Long-form content refers to writing in-depth and providing your readers with valuable information. Long-form content is a piece of writing that educates, informs, entertains, or persuades your readers. It’s perfect for those who want to create a lasting impression on their audience and establish themselves as an authority in their niche.
Long-form content can be used to create e-books, blog posts, or videos. It’s also a great way to write a blog series, an ongoing series of articles that provide value and build upon each other as they progress.
Long-form content is ideal for your reader to learn something new or get more out of their reading experience than just a quick read with some interesting stats thrown in.
Pros of Long-form Content
- Ascertains you as an authority in the industry
- Builds trust with your audience
- Develop a relationship with your audience
How to Craft Short & Long-Form Content?
Short-form content is easy to create and provides the most value for your audience. Long-form content has its place, but it’s important to understand why you might want to use each type of content and how they differ.
There are two key points that you need to keep in mind when creating short-form content.
Make sure your message is clear and concise so that people can easily understand what they need without having too much information thrown at them at once.
Use images or videos if applicable, as these tend to be more engaging than plain text alone.
What is Short-form Video Content?
A video that is under 60 seconds long is short-form video content. Short-form video content is a series of videos shorter than the standard length, usually between 30 seconds and 1 minute.
They can be created with or without voice over, but they’re often used as an introduction to longer videos or as standalone pieces.
For example, having more information to share in your blog post, short-form video content help by breaking up the text and make it easier for readers to digest.
Short-form videos aren’t just a part of digital marketing strategies. Many businesses use them internally as well. For example: Imagine owning an auto repair shop and wanting your employees to understand how new customers should fill out their paperwork upon arrival at your shop.
Instead of sending them all separate emails containing this information, you can create a 2-minute video explaining how things go. If done correctly, this could save significant amounts of time for you and your customers.
Long-Form vs Short-Form: Which is Better for SEO?
When it comes to SEO, long-form content is the way to go. A study by Moz about long-form content found that a page’s domain authority (DA) goes higher when there are more than 2,000 words on the page compared to shorter ones.
The study also found that DA was higher when the content writing was done in a formal tone rather than casual or conversational.
This is because Google’s algorithm prioritizes authority and credibility when ranking pages, which means longer content with more words tends to be more authoritative than shorter pieces.
Long-form content also helps you rank for more keywords by allowing you to include variations of your target keyword within your text.
Google wants to show visitors the best possible results
Where can I find long-form content? Well, most likely on the first page in top 1 search listing. You can also find some on the second and third pages; however, these are usually shorter pieces or summaries of longer ones.
In conclusion, we can say that long-form content is better for SEO services compared to short-form content. However, this does not mean you should not use short-form content.
It’s important to remember when compare short-form content vs long-form content that both have advantages and disadvantages. You can hire freelancer or a digital marketing company to write high-quality long form or short content for your business.
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