Digital Marketing

The Types of SEO for Businesses: A Quick Guide

Did you know there are over 6 billion indexed websites as of 2020? As a result, businesses need to compete with other companies to come up first in search engine results. That’s why SEO is essential in this digital age since companies will never see any growth without it. Would you like to know the different types of SEO?

If so, we invite you to stick around as we explain the most crucial search engine optimization metrics your business needs to succeed.

Technical SEO

One of the most important SEO for websites is technical SEO since it heavily influences how many visits your website receives organically.

Organic visits are essential to website growth since you’d need to pay for ads for people to visit your site without a regular amount of organic visitors. One effective way to increase technical SEO is by having your website indexed by Google.

You can see if your business website qualifies to be indexed by checking the following:

  • Non-duplicate content
  • Content has more than 300 words
  • Content is up-to-date
  • Low plagiarism score

Once you are sure that you meet Google’s index criteria, you can use Google’s Index Tool to scan your site or use a company that specializes in SEO for businesses similar to KAHA.

On-Page Search Engine Optimization

Most businesses think that the secret to successful SEO for businesses is having a website packed with content. But, in reality, a company should also focus on-page optimization, another important type of SEO.

Here are some factors to consider while optimizing your on-page content:

  • Keywords in headings and subheadings
  • Internal and external links
  • Keyword density
  • Page title

As you can see, keywords play an essential role in on-page optimization, so you’ll want to make sure you research your target market.

You’ll also want to periodically research your keywords since they can change over time. By fully optimizing your on-page content, your website will receive more organic visitors, one of the many benefits of SEO.

Local Seo

As you can imagine, local SEO is just as important as the other types of SEO, especially if you aren’t planning to expand your business outside your local area.

You’ll want to make sure your website has a business name, address, and contact details on every page of your website. Additionally, you’ll want to make sure you do the following to boost your business website locally:

  • Create accounts on trusted rating websites (Yelp, Yahoo, Foursquare, etc.)
  • Create a local business schema on your site
  • Register your website on Google My Business

You should also promote your website in local directories like newspapers, phonebooks, or local websites.

Keep Up to Date With These Types of SEO

Hopefully, this quick yet thorough guide has helped you understand the different types of SEO. But, make sure to research well your niche market and don’t hesitate to contact an SEO company to lend you a hand.

Did you find this brief guide helpful in understanding SEO? If so, feel free to check out our other SEO-related posts before you go!

Back to top button