In 2021 alone, there were over 230 billion mobile app downloads. Tapping into this market can be infinitely valuable, no matter the size of your business.
Many small and mid-sized business leaders are under the misconception that mobile apps are useful only for giants like national media publications or global banking services. However, effective mobile marketing isn’t limited simply to social media management and a mobile-friendly website.
No matter the size of your business, you need a mobile app. Read on to learn some of the benefits of developing a mobile business app.
1. Build Brand Recognition
If you can increase your target audience’s exposure to your brand, they’ll be more inclined to part with their money, and sooner.
This isn’t just a baseless assumption. In advertising, the effective frequency is the number of times an individual should be exposed to your brand within a certain time period.
Offering a mobile app can help you reach the optimal effective frequency. After all, smartphones are the perfect platform for exposure. On average, Americans spend almost 3 hours on their phones, every single day.
2. Provide More Value to Your Customers
As the world becomes more reliant on technology, your customers become more inclined to do business and complete transactions through mobile means. Going mobile can help you reach a wider audience and make your goods easier to purchase or your services easier to use.
3. Build Customer Loyalty
There are a number of ways you can implement loyalty programs within your mobile app, such as:
- Giving product recommendations based on customer browsing history
- Encourage your users to engage in social sharing
- Offering rewards, instantly
Building loyalty among your consumer base is a great way to increase customer retention.
4. Increased Sales
Leaders in the market have reported a whopping increase in sales after the release of a mobile app. On average, you can increase your profits by an average of 30%, simply by offering an app to your users.
This all sounds great. You might hope to boost your sales, but don’t know the first thing about programming or app development. Outsourcing to native mobile app development agencies can take the guesswork out of the process.
5. Provide Customer Feedback Avenues
Collecting customer feedback is essential to informing internal business decisions. A robust feedback database can help you determine:
- Customer satisfaction
- What changes should be made to your product or service
- The issues your customers are facing most often
Including feedback widgets, popups, and other avenues within your mobile app are proven to prompt higher response rates and require very little maintenance.
Developing Your Mobile Business App
Apps are becoming the industry standard for most businesses. However, developing a mobile business app in-house can be a huge undertaking. More and more organizations are choosing to outsource their mobile app development.
An app development agency can help build out your mobile application as well as augment your mobile strategy. Regardless of how you decide to build your app, your business will reap the benefits. For more marketing advice, check out our Business section.