86 percent of businesses are using video as a marketing tool. It’s not hard to see why. Adult consumers in the U.S. are spending more than 6 hours every week watching online videos. In this article, we’re sharing video marketing tips you can use to grow your audience in a considerably short time.
If you’ve not been using videos to market your products or brand, it’s not too late to jump in on the action. However, you don’t just grab a camera and start recording. It takes expertise to create videos that hit all the sweet spots.
1. Know Your Audience
The rule of thumb in marketing is to create content for your business’s target audience. As much as videos can appeal to a wider audience, you must focus on making videos just for your target audience.
Your audience is your customers. If you don’t already know your customer – perhaps you’re a new business – there are a couple of strategies you can use.
Conducting market research is an accurate way to know who’d be interested in your products or services, but you can also analyze your closest competitors.
Ultimately, you should have a clear picture of the average age, gender, hobbies, and even political leanings of your target audience.
2. Understand Your Audience’s Video Consumption Preferences
The goal is to create videos that are highly relevant, accessible, and informative to your target viewers. To do this, you need to know your audience’s video consumption habits.
For example, if your audience primarily comprises boomers, their video preferences will be different from those of millennials and the younger generations. Boomers mostly consume videos the traditional way – on television. On the web, you can find them on YouTube.
When you know how and where your audience consumers their content, you’ll be in a better position to create videos that are customized to their preferences.
3. Create High-Quality Videos
We’ve all seen those poor-quality videos that have gone viral. Don’t for a second think that you should include such clips in your video marketing strategy.
High-quality videos with a catchy script are the key to hooking in viewers and getting them to watch to the end.
With today’s high-end smartphone technology, shooting great videos has never been easier. However, it’s one thing to capture crisp footage, and it’s another thing to make effective marketing videos that can sell.
Hire professional videographers like those at Snap SEO, give them the brief, and let them do the magic.
4. Engage with Your Video Viewers
You’ve made a great video, and posted it on the right platforms; the views are trickling in.
The job is done, or so you assume. Well, it’s not over yet.
You have a responsibility to engage with your viewers in the comments section. Whether it’s liking a comment or writing a reply, engaging with viewers adds to the effectiveness of the video and helps grow your audience.
Use These Video Marketing Tips
Video marketing isn’t new. However, as technology advances and consumer preferences change, creating effective marketing videos has become a skilled craft. With these video marketing tips, though, you’re now in a better position to make videos that will help you achieve your goals.
Keep tabs on our blog for more digital marketing advice.