Although the modern world seems to revolve around Spotify and social media, 92% of the American population still listens to the radio on a weekly basis.
That’s why radio advertising is an advertising avenue that often gets overlooked when it could be bringing huge advantages to your brand.
Here’s a look at what unique benefits radio advertising can offer you and your business.
Tailor Your Message
There is a radio station for every topic and every area of the United States. No matter how niche your target audience is, you’ll be able to find a radio show that discusses a relevant topic to your brand, or a local radio station for the city you want to spread into.
When implementing advertising on the radio, you’re able to target specific groups of people and even specific locations with a level of precision that is rare to find, even in social media ads. The more personal your ads, the better they will perform.
For example, if you specifically want to reach students in New York City, you can find a community or student radio channel to advertise on. At the other end of the spectrum, hit up a classical music station to reach people of the older generation.
What’s more, radio ads are cheap to produce and place on channels. When you compare the cost of producing a 15 or 30-second radio ad with the potential return, the math is a no-brainer.
Although radio ad production costs can be affected by a number of elements, such as location, complexity, and more, they are still cheaper than a comparable TV ad, ranging from between $200 to $2,000. For the reach that ads on the radio can offer, they are excellent value for money.
Speak to People Wherever They Are
You can also improve brand awareness for your business by catching people on the move, at home, or at work. People have the radio on in the background, so subtle positive messaging about your brand and business can take effect without them even realizing it.
That’s why one of the key tips for radio advertising is to make sure your ad is catchy without being irritating. You want people to remember your brand without feeling annoyed when they hear the theme song.
Radio advertising is one of the oldest forms of advertising, and so is fairly well received by people across a wide range of age groups. From students listening to the radio while studying to grandparents getting their news from the radio, you can reach anyone at any time by using the radio.
Radio advertising is often overlooked, but these tips should help you to decide whether it’s the right path for your business. Widening the net of potential customers and partners can never be a bad move.
For more advice and tips on running a business, have a browse through the business section of our website.